True Diamonds - Rare Collection

http://www.youtube.com/watch?v=EVaqel3KKVE

Real fabulous!!! Can some one say more for latest Tanishq’s True Diamonds Advertisement? When I was watching this well crafted master piece I was in the middle of writing another blog but somehow felt that it needs special attention. I always believe if emotions are not conveyed then and there, they lose their charm.

Tanishq Tata’s prominent jewellery brand is in India from more than 15 years now and known for its quality. Indian people are among few people across the world till today who buy jewellery especially Gold. This may be  because jewellery's takes people’s minds off their wrinkles.

http://www.deccanherald.com/content/139808/indias-gold-consumption-jumps-66.html

Tata’s  encashed this and came up with an idea where they changed the buying experience of the Indian masses. While they could establish themselves with authenticity in Gold market but still Indian people were apprehensive about purchasing the Diamond jewellery. Even though Diamond are said to be Girls’ Best Friend as she wears her tears like a diamond so clear and sparkling but Can we pin point reason why people don’t buy diamond? If the price is criteria then these days Gold is skyrocketing. Prices of diamonds are partly due to consumers’ perception about its scarcity. To provide clarity and cut as diamond on this, its very hard to resell a diamond. Trading value of diamond is low as consumers are not too aware of various aspects of the diamond. Once identifying this gap Tata’s once again came up with bull’s eye campaign with the objective to create awareness among consumers about numerous qualities of diamond.

This advertisement shows Amitabh Bachchan , a very cultured and stylish person who is still vulnerable about his lack of knowledge of diamond but wishes to buy diamond jewellery for his wife Jaya. He doesn’t want to make fool of himself in front of her. To ensure that before he presents the gift he knows everything, he visits the Tanishq showroom where he meets a prudent salesmen. Casting of Amitbah and Jaya Bachchan seems apt especially when this power couple is seen  together after 10 years and have again created the magic of love and togetherness.With True Diamonds it appeared as if it’s a slice from Amitabh & Jaya’s real life. Tanishq has been able to provide generic education about diamonds and convey that they exchange the diamond product at the current diamond rate in the market within few seconds.

The magnificent advertisement has covered all the 3C’s of marketing. Simplicity can’t be more cute and attractive. I am sure girls like me have always dreamt about diamond rings but confusion about diamonds has inhibited us. But now when Amitabh Bachchan is also vouching for its transparency, we women are sure to fall in love and especially I am enticed to buy a clear 1 carat diamond white gold ring.

Happiness

Many of us would have been bogged down by the word happiness. But when I thought to write on this very word I asked myself what else can I write which have not yet been said. We have already seen movies like “Pursuit of Happiness”.  The Great Leader Dalai Lama have said in his book 
"I believe that the very purpose of our life is to seek happiness”. Happiness is something everyone wants to have. So before moving further let me ask everyone to define happiness for themselves.


If you have associated happiness with money, power and success, Please Stop here and re- visit your definition. If this has been the case then we wouldn’t have seen all the high-society, rocking and successful people depressed or committing suicides. Actually it’s the other way round you may be successful and have a lot of money, but without happiness and peace of mind it will be meaningless. Normally people make the mistake of thinking that happiness is a stroke of luck, something that will descend like fine weather if you’re fortunate. But actually the amount of happiness that you have depends on the amount of freedom you have in your heart. We try to confuse excitement feeling with happiness. When we live our life on positive narcotic moments to make us happy, how we will become happy? One day this living on the edge feeling will stop giving the excitement and we will feel lost. Can a promotion or salary hike or good examination result makes us happy? I am sure everyone on this will sing “In the end it doesn’t even matter…” How can any short-lived event create a long-term thing?


If happiness is associated with excitement then what it is? Even though English word happiness comes from hap or fortunate then why it is that happiness is not the stroke of luck. Happiness is actually within us but in this materialistic world with myopic vision we blind our universe with happiness with materiality. If I try to define Happiness from consumerism point of view we always want one more extra feature added to list for it be qualified to be happiness. And we create a vicious circle around ourselves. Happiness is actually anything and everything that would account for the feeling of elation and contentment. It’s in its basic nature, a pleasant feeling. Happiness is an overall feeling of satisfaction with life that pervades over longer-time periods. Happiness is being content even in adverse situation. Instead of searching it from external source we have to search it within ourselves and define our ultimate end and purpose of our existence. It is a goal not a temporary state.